Snowboarding Articles by Date

November 2011

  • The Future: Young Chinese Snowboarders Reflect Sport’s Global Growth at Oakley Rookie Challenge in Beijing


    Posted almost 3 years ago by Andrew De Lara

    When one thinks of the Planet’s most prominent snowboarders…China is likely near the bottom of the list of talent-rich nations producing top stars. But that may change…super quick. Exhibit O: the Oakley Rookie Challenge 2011 in Beijing. Dropping into the massively impressive Qiaobo Ice and Snow World (snow sports indoor facility) on the outskirts of the Chinese Capital on Nov. 29 – the tides of change amongst the new generation of more open-minded Chinese youth were clearly on display at the spirited contest.

  • Ground Swell Continues to Grow in China


    Posted almost 3 years ago by Elishia Matta

    With just three days remaining before the highly anticipated Oakley and Shaun White Air + Style drops into Beijing’s Olympic Stadium, local athletes leading the charge for the sport of snowboarding in China took center stage at the final Rookie Challenge qualifier. That is not all the day had in store however!

  • Brace Yourself: Oakley & Shaun White Air + Style Beijing to Deliver World-Class Snowboarding Spectacle to the Heart of China


    Posted almost 3 years ago by Andrew De Lara

    The best Snowboarders on the planet smashed their way into China with style in 2010. But this year, they’re going even bigger…inside the largest steel structure standing on Earth. Oakley & Shaun White Air + Style Beijing is dropping into the heart of the Far East for its second year – spearheading the snowboarding industry’s push into the potential-rich nation with the immense buzz, pageantry, music/entertainment spectacle and truly world class riding expected of an international Oakley sports event.

  • LIVE WEBCAST: Oakley & Shaun White Air + Style Beijing - Far East Snowboard and Music Spectacle - 6-Star TTR


    Posted almost 3 years ago by Andrew De Lara

    The best snowboarders on the Planet are set to collide in the Far East amidst a backdrop of pageantry, music/entertainment and absolutely mental freestyle riding…inside the largest standing steel structure on Earth. Enter Oakley & Shaun White Air + Style Beijing – dropping into the famed Olympic “Bird’s Nest” (Beijing National Stadium) with thunderous force. And you get to watch it live, right here on below.

  • Oakley Signs Maddy Schaffrick

    Maddy Schaffrick

    Posted almost 3 years ago by Elishia Matta; Photo Courtesy of Ricardo Mejia

    Meet one of the newest additions to Oakley’s Global Women’s Team: Olympic-hopeful snowboarder Maddy Schaffrick. Maddy will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential on and off of the mountain while simultaneously expressing her own distinctive style.

  • ESPN's Winter X Games Selection Show: Live Stream on

    CTA Graphic

    Posted almost 3 years ago by Andrew De Lara

    Today is the day. ESPN is launching its first-ever Winter X Games selection show live stream. And you get to tune in – right here on as the best winter sports athletes on the Planet are officially invited to throw down in the most prominent action sports contest in the world. Selection Show: Monday, November 14 from Noon – 12:45 p.m. PT

  • Sweep: Snowboard Ripper Queralt Castellet Tops Oakley-Dominated Podium at LG Snowboard FIS World Cup Halfpipe


    Posted almost 3 years ago by Andrew De Lara

    Oakley loves its brooms. With yet another podium sweep, the O Women’s Snowboard Team dominated the LG Snowboard FIS World Cup Halfpipe Contest – lead by Spanish ripper Queralt Castellet, who claimed her second World Cup victory with a 87 point score to top fellow O Rider Sophie Rodriguez. The tiny charger threw down a frontside air to backside 540, frontside 540, backside air and frontside 720 – topped off with some major height and an ultra-clean run – to take out the field.