Snowboarding Articles by Date

January 2012

  • Oakley Family: Action Sports & Hollywood Collide at ‘Learn to Ride,’ Sundance Film Festival

    OakleyLTRSundanceDay1-41

    Posted about 2 years ago by Andrew De Lara

    “Yyyyyeaahhhh!!!” You know the line. It’s from none other than Oakley superstar music artist/producer, Lil Jon. Just one member of Oakley’s power-packed entertainment and sports family. There’s no better display of The Big O’s uniquely glamorous network of celebrities, global music superstars, Hollywood A-Listers and world-class athletes – sharing the Oakley love – than at the ultra-famous Sundance Film Festival every year. Dropping in for Oakley’s famous “Learn to Ride” event at this year’s Festival, scores of celebrities collided with Oakley Snowboard Stars Danny Kass (Olympic Medalist) and “The Dingo” – as well as Oakley Team Surfer Erica Hosseini and Skate Team Rider Lauren Perkins – to shred some powder. First visiting Oakley’s Sundance “Headquarters” throughout the week (Danny Masterson’s “Downstairs” venue) to pick out Oakley Snowboarding gear, mingle with Tinsel Town’s hottest and chat with select media personalities, the stars got down with the full Oakley Sports and Entert...

  • Winter X Games 16 Mega Gallery

    Shaun_AspenX_L'Heureux-1440

    Posted about 2 years ago by Elishia Matta

    Another Winter X Games has come and gone, but something tells me people will be talking about these games for years to come…

  • Absolute Perfection! Shaun White Throws Down Epic 100 Point Run, Claims Fifth Straight SuperPipe Gold

    RH-120129-7353

    Posted about 2 years ago by Andrew De Lara

    Nobody’s perfect. Except for Shaun White in the Superpipe, that is. Oakley’s superstar Snowboarder Shaun White sent the Snowboard World into an absolute state of awe – throwing down one of the most epic runs in the sport’s storied history for a perfect 100.00 point score and his fifth-straight Superpipe Gold Medal, despite bowing out of the Slopestyle contest earlier in the week due to an injured ankle.

  • On Fire: Slayer Mark McMorris Dazzles in Snowboard Slopestyle, Snatches Second Winter X Games Gold

    WINTER X GAMES 2012

    Posted about 2 years ago by Andrew De Lara

    Mark McMorris is officially on fire. Oakley’s team ripper, just a day after claiming the Gold in Snowboard Big Air, tantalized an already-pumped crowd with a masterful aerial display that would land him the Snowboard Slopestyle triumph with a monster 93.00 overall score. The two coveted gold medals were his first…ever.

  • Snowboarder X: Dominique Maltais Dominates Track For First Winter X Games Gold, Maelle Ricker Rounds Out Podium

    Snowboarderx

    Posted about 2 years ago by Andrew De Lara

    Dominique Maltais needs no motor (and no wheels for that matter) to dominate a track. Oakley’s Canadian Snowboard speed demon left the rest of the Snowboarder X field in her dust…errr, snow spray…all afternoon on Saturday to claim her first Winter X Games Gold Meal. She finished the race – holding a lead of more than 1.5 seconds.

  • Triple Podium! Snowboard Star Mark McMorris Lands Triple Cork for X Games Big Air Triumph, Oakley Sweep

    BigAir1

    Posted about 2 years ago by Andrew De Lara

    Torstein Horgmo’s first-ever Triple Cork made Winter X Games history last year. But as always, Oakley’s athletes weren’t done pushing the envelope. Coming from behind in the Big Air Finals on Friday, Oakley’s Young Canadian Star Mark McMorris threw down a massive Backside Triple Cork 1440 to claim glory in Aspen. Also stomping a clean Backside Triple Cork 1440 himself, Torstein’s overall score of 76 in the final jam session – and a perfect score of 50 – wasn’t quite enough to overtake Mark’s 80-point explosion.

  • Oakley Riders Take Top Honors at TransWorld SNOWboarding Rider’s Poll Awards

    TWSRiders_Poll_2011

    Posted about 2 years ago by Elishia Matta

    Snowboarding’s biggest stars stormed the The Fillmore Auditorium in Denver, CO for the 13th Annual TransWorld SNOWboarding Riders’ Poll Awards. Among the legendary cast of presenters were Oakley’s own super stars Terje Haakonsen and Danny Kass.

  • Torstein: Killer Teaser Drops for Snowboard Star Horgmo’s Coming Film

    TorsteinTeaser

    Posted about 2 years ago by Andrew De Lara

    Torstein Horgmo is one bad man. With a 2011 season that blew the socks off snowboard fans worldwide – including an epic Winter X Games Big Air triumph (first-ever triple cork in-contest) – it’s no wonder that Oakley’s Norwegian shred machine has been the talk of the industry. And it’s definitely no surprise that a killer documentary is set to drop sometime this year.

  • Sleighed It! Oakley Snow Team Stars Host Winter X Games Media at Private Pine Creek Cookhouse Event

    RH-120124-5192

    Posted about 2 years ago by Andrew De Lara

    Oakley sleighs it at Winter X Games. Literally. Exhibit O: The super private media event on Tuesday night, where Oakley Team Snowboard and Ski Stars took industry reporters on a horse-drawn sleigh ride to the ultra-remote Pine Creek Cookhouse. Literally in the middle of nowhere, Snowboard Team Rippers Eero Ettala, newly-signed Maddy Schaffrick, Gretchen Bleiler, Kohei Kudo and Matt Ladley – as well as Ski Star Simon Dumont – dined with and chatted with the media about the coming X Games contest this week and Oakley’s 2012 snow apparel/gear line. All following a chilly and undeniably memorable journey by slay in the dark of night in the outskirts of Aspen.

  • The Alli Show: Young Snowboard Star Mark McMorris Highlighted

    McMorrisAlli

    Posted about 2 years ago by Andrew De Lara

    Mark McMorris has been flat out killing it. Oakley’s young snowboard ripper, who’s the first rider to ever have landed a complete backside triple cork 1440, is set to make his mark on the upcoming Winter X Games in Aspen after grabbing a Silver medal in Slopestyle last year. He’s making so much noise, in fact, that The Alli Show put out a killer feature on him…one that was later featured on an NBC Sports snowboarding broadcast.

  • Caption This! Danny & the Dingo Sundance Caption Challenge Drops In As Stars Hit the Slopes

    6CC4C8D1-919B-4606-BCF3-53A97A0F3055

    Posted over 2 years ago by Andrew De Lara

    It’s show time. Oakley Snowboard Team Star Danny Kass and Team Personality ‘The Dingo,’ have been wreaking havoc on their self-titled FUEL TV show for the viewing pleasure of fans everywhere. Well the dynamic duo is set to take hordes of Hollywood celebrities on the slopes next week in Utah for the “Oakley Learn to Ride” event during Sundance Film Festival…where they’ll teach some of brightest in show biz to snowboard. Celebs turned riders, Oakley style. Danny & Dingo are so pumped that they’re giving away prize packs of super sick and stylin’ Oakley 2012 Snow Gear! All you have to do is add a funny, witty caption to their funky picture on Oakley’s Facebook Fan Page. One male winner and one female winner will be chosen.

  • Jibberish: Oakley’s Legendary Snowboarder JP Walker’s New Web Video Project Launches

    JPWalkerJibberish

    Posted over 2 years ago by Andrew De Lara

    JP Walker is legendary for his video parts. Now he’s enhancing the entire experience all for fans worldwide. Together with Simon Chamberlain, KP will make it easy for you to follow his season on www.absolutejibberish.com with full video parts available for download online.

  • Nike Open Winter Dew Tour Breckenridge, Colorado, Dec 15th - 18th 2011

    Bah7cgkkigw0njb4mtm0aqtskwftkaxpaqhpa513ag

    Posted over 2 years ago by Theresa Stary

    For the forth year in a row the Nike Open Winter Dew Tour invited the world’s best snowboarders and freeskiers to Breckenridge’s award-winning Freeway Terrain Park to participate in superpipe and slopestyle events. Three major multi-sports events of the Winter Dew Tour in Breckenridge (Colorado), Killington (Vermont) and Snowbasin (Utah) allow riders to accumulate points to potentially win the $1.5 million competition purse and the prestigious overall Dew Cup.