Athlete Spotlight

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Favorite Gear

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Fairhaven Jacket — Cinnamon

Jake Blauvelt

Action Sports

Jake Blauvelt has long been devoted to progressing what is possible on his snowboard. From his early days on hill as a Vermont contest local, Jake has consistently pushed himself to find a path that is true to his identity, his unique personality and his dreams. That path has taken him from icy park jumps to powder turns; from podiums to heli drops – and he has continued to improve and evolve with every step. Jake pushes the limits of snowboarding and travels the world in search of new challenges, perfect snow and the pursuit of happiness. The past cou...

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Recent Action Sports News

  • Valuable Real Estate: Oakley Invades The Berrics With Help From Koston and McFetridge

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    Posted 12 days ago by Chasen Marshall

    It’s a wall in a warehouse in an industrial district. The space around this particular segment shares a likeness with the surrounding neighborhood of downtown Los Angeles. The building backs up to the Los Angeles River and is neighbors with companies that cater to fabrics and textiles and aluminum. There’s no machines humming or clocks being punched or lunch breaks. There are loud, echoing noises: snaps and whaps and cracks. There’s also a massive forklift rolling across the room. Skateboard icon Eric Koston and renowned artist Geoff McFetridge watch and wait. Koston has his skateboard at his feet, McFetridge wears an apron over an old t-shirt, off white pants and white Jack Purcells. Behind them, the 96-foot-wide, 20.5-foot-high “canvas” stands in a state of construction.

  • Nothing "Quiet" About Aaron Rathy or His Riding: Q&A With the Star Wakeboarder

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    Posted 17 days ago by Chasen Marshall

    Aaron Rathy has a portfolio full of accolades. He’s won a bunch of contests, been Rider of the Year, landed the trick of the year, had banger video parts and all the while maintained a status as one of the most influential and exciting riders in wakeboarding to date. Yeah, Rathy has a lot going for him, including a starring part in the new video from Wakeboarding Magazine, “Quiet, Please.” With the movie out and near the mid-point of the contest season (which actually never really ends), we caught up with Rathy to a sense of everything that’s going on in his life and mind these days.

  • Pagès' Historic Bike Flip Earns Him the Win at X-Fighters Madrid

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    Posted about 1 month ago by Chasen Marshall

    After a slow start to the 2014 X-Fighters season, reigning world champ Tom Pagès made up for lost time in Madrid. In a sport renowned for its constant progression, the Frenchman had something extra special to share with the FMX community: the Bike Flip. We’d seen grainy footage online and across the social spectrum, but Pages waited until Spain to unveil the trick in competition – and what an unveiling it was. “I’ve been waiting to unveil the Bike Flip for a while now. I’m so happy,” Pagès said. “The runs here were loaded with special moves that made it like a best trick competition where every trick could have been the best.”

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