End of Watch

One-of-a-kind action blockbuster – Starring Jake Gyllenhaal and Michael Pena in Oakley eyewear – hits theatres nationwide September 21, Reflects Brand’s Partnership with Law Enforcement

Foothill Ranch, Calif. (September 21, 2012) – Oakley, one of the leading sports/entertainment brands in the world, and the creators of End of Watch, a one-of-a-kind Hollywood thriller, have partnered to feature Oakley’s unrivaled eyewear on the film’s stars. Premiering on September 21 nationwide, the feature, dubbed the “best cop movie ever” and “one of the best movies of the year,” will place the brand’s long-standing partnership and popularity with real-life Law Enforcement personnel, in the spotlight.

“Many actual police officers and armed forces personnel prefer and trust Oakley eyewear every day on duty due to unmatched design in impact protection and optical superiority,” said Pat Cairns, Entertainment Manager at Oakley. “Placing this in the spotlight within such a high-profile film and on such high-profile actors, honors our work to protect those who are dedicated to serving and protecting.”

From the writer of Training Day, End of Watch is a riveting action thriller that puts audiences at the center of the chase like never before. Jake Gyllenhaal and Michael Peña star as young Los Angeles police officers who discover a secret that makes them the target of the country’s most dangerous drug cartel.

The characters played by Gyllenhaal and Peña wear Oakley eyewear throughout the film.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles.

Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

DIRECTOR: David Ayer (Street Kings, Harsh Times) PRODUCERS: John Lesher, Nigel Sinclair, Matt Jackson EXECUTIVE PRODUCERS: Guy East, Tobin Armbrust, Jake Gyllenhaal, Adam Kassan, Chrisann Verges, Randall Emmett, George Furla, Stepan Martirosyan, and Remington Chase WRITER: David Ayer (Street Kings, Harsh Times, Training Day, The Fast and the Furious, S.W.A.T) www.Facebook.com/EndofWatchMovie



Andrew De Lara


September 20, 2012

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