ITU World Triathlon Kitzbühel (22 – 24 June 2012)


The most recent trip with the Rolling O-Lab took us to Kitzbühel, in Tyrol, Austria, where the ITU World Triathlon Series had one of their big tour stops. Oakley participated as one of the official partners of the entire World Triathlon Series.
Being right in the heart of the event turned out the perfect solution for all our athletes who welcomed the O’Lab as their meeting point, calm haven and in general as the go-to spot of the contest.
At the same time we were able to equip the team with all the latest glasses and equipment, hang out, chat, and made them feel as relaxed and comfortable as possible before and after the contest.

During the event we also welcomed dealers from our local key accounts. After a nice breakfast we proceeded with HDO™ and product trainings. The central theme of our presentations was the new RadarLock™ performance sunglasses, as well as the new BEYOND REASON campaign.
One of the BEYOND REASON campaign’s main protagonists is Javier Gomez, one of the athletes participating in the race, so for the dealers and us it was really cool to showcase the products in the training sessions and afterwards see them live in action on of some of the world’s best athletes!

Saturday started with an exciting Women’s race, which ended with three of the first four podium places going to Oakley athletes. After 2 hours, 5 minutes and 37 seconds, Nicola Spirig from Switzerland beat Lisa Norden from Sweden in the very last meters of a sprint finish – only by 4 seconds! Place three and four went to Andrea Hewitt from New Zealand and Barbara Riveros Diaz of Chile.
During the event, the dealers were able use their Oakley passes to access the VIP lounge, where they enjoyed excellent food and drinks but also were treated to a direct view onto the finish line – and what a thrillingly close finish it was!!
On Sunday, the men’s race ended not quite as close, but exciting nevertheless:
After an Achilles tendon tear as recent as February, Alistair Brownlee from Great Britain, now back for his very first race after injury, managed to break away after the swimming and bike part as soon as the run started. Closely followed by his brother Jonny, they ran away from the pack and never got caught.
While Alistair had almost a comfortable minute on his brother crossing the finish line, Oakley athlete Javier Gomez, who is considered one of the Brownlees’ main rivals for an Olympic medal, came in third, with only 16 seconds behind second place.
And due to such a close finish, everyone at Oakley got even more fired up and excited to see our Olympic hopefuls perform at the London Olympic Games in just some weeks!

As for Kitzbühel – there’s definitely a reason for being one of the favourite tour stops of the athletes! We had a great time; as did Oakley’s extended family and friends, hope to see you all there next year!