Articles by Date

September 2010

  • The O Lab makes noise at Interbike

    The mayhem at the Oakley booth.

    Posted almost 4 years ago by Kyle Matias

    Interbike is the largest bicycle industry trade show in North America. Taking place in beautiful Las Vegas, Nevada, Interbike is the perfect stage for companies in the cycling industry to introduce new products and technologies. Oakley’s footprint was a must see as thousands came for a tour through the O Lab and a peak at what’s new with Oakley.

  • Oakley Customer Support for YSC Tops $1 Million


    Posted almost 4 years ago by Danny Evans

    The YOUNG SURVIVAL COALITION® (YSC) is the premier global organization dedicated to the critical issues unique to young women diagnosed with breast cancer.

  • Sneak Peek: Batwolf


    Posted almost 4 years ago by Danny Evans

    Batwolf is coming in November.

  • Zürich

    Labcam Sept 2010 303

    Posted almost 4 years ago by Denise Steiner and Julia Aster

    After last year’s roaring success at, Oakley’s athletes were back for the next round to win the gold medal in all categories. These medals went to: Dany Torres (FMX), Gjermund Braaten (SNB), Henrik Harlaut (SKI) and Sandro Dias (SKATE).

  • South Africa OneSight Clinic in Mamelodi - Day 2

    Oakley OneSight Global Eye Care Clinic Athlete Visit to Mamelodi

    Posted almost 4 years ago by Oakley

    Today, OneSight’s Eye Care Clinic in Mamelodi reached the 5,000 recipient mark since the clinic began on Tuesday, 21 September. There are still five days of the Clinic remaining and we believe that OneSight will reach its target of aiding 10,000 people.

  • Oakley and OneSight Team Up to Bring Vision Care to Mamelodi

    Oakley OneSight Global Eye Care Clinic Athlete Visit to Mamelodi

    Posted almost 4 years ago by Danny Evans

    Oakley is sponsoring a two-week OneSight eye care clinic in Mamelodi, South Africa with the hope of helping 10,000 people without access to vision care simply because they cannot afford it.

  • Factory Pilot Tour TX


    Posted almost 4 years ago by Kyle Donahue

    Oakley Sales Rep Brad Melear and the crew of the National Rolling O-Lab hosted another stop of the Oakley Factory Pilot Tour on September 19th.

  • Texas Tough Pro Criterium Invades Downtown Dallas


    Posted almost 4 years ago by Brian Carlin

    The National Rolling O Lab set the stage for a little high-speed chase in the downtown streets of Dallas Texas. From the early morning sunrise to the bright lights of the city’s highest buildings, Texas Tough Pro Criterium athletes put on a show for the people of Dallas.

  • Oakley Innovation Achieves Unrivaled 3D Eyewear


    Posted almost 4 years ago by Rick Zacharias

    Oakley, Inc. today announced that it has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world.

  • Pelotonia: Grassroots Race for the Cure

    Pelotonia 014

    Posted almost 4 years ago by James Smat

    This year the Rolling O Lab was fortunate enough to take part in the annual Columbus Pelotonia cycling benefit ride. Pelotonia is a fundraiser that continues to bring awareness to the struggles that come with battling cancer.

  • The Rolling O at ECSC

    ECSC 028

    Posted almost 4 years ago by Rocky Parr

    It only happens once a year. You blink, and you miss it. Sun, Sand and Surf. Not to mention one hell of a good time. And that’s what the Crew @ Oakley brought to the 48th annual ECSC…ONE. HELL. OF. A. GOOD. TIME.

  • High Country Invitational


    Posted almost 4 years ago by Matt Thomas

    High Country Invitational catches a blue bird day with perfect conditions. Over 120 golfers attended the Cordillera Summit Golf Course in Edwards, CO in early September to partake in great golf, great views, the Rolling O lab, and a few cocktails.

  • Eurobike Friedrichshafen

    Labcam Sept 2010 233

    Posted almost 4 years ago by Sibylle Jenni and Denise Steiner

    EUROBIKE is an international bicycle trade show, attracting 41,482 trade visitors from 102 countries, 22.300 bike enthusiasts and 1,732 journalists from 35 countries within only 4 days! The 19th EUROBIKE generated a positively delighted response in the international world of cycling.

  • Indianapolis MotoGP


    Posted almost 4 years ago by Kyle Donahue

    For the third year in a row, the historic racing city of Indianapolis played host to the most elite circuit in motorcycle racing, The Moto Grand Prix. Fans from all over the world flooded the town to see their favorite racers battle shoulder to shoulder to see who would take the win. With an entire weekend for what seems like a 20 minute main event the spectators had plenty of time to explore the grounds.

  • CRANK It Up and CRANK It Out - Crankworx 2010

    01_kokanee crankworx

    Posted almost 4 years ago by Aaron Lombard

    2010 would prove to be yet another great year for Oakley and the Rolling O Lab as the West Coast crew was strategically place at the base of the mountain and right in the middle of the village for all fans to see and experience the World Famous mobile R & D facility.