Articles by Date

July 2010

  • Red Bull U.S. Grand Prix

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    Posted about 4 years ago by Kyle Matias

    The O Lab was front and center for the 2010 Red Bull U.S. Grand Prix MotoGP race at the Mazda Raceway Laguna Seca track in beautiful Monterey, California.

  • Oakley Customers Contribute $5 Million to LIVESTRONG®


    Posted about 4 years ago by Danny Evans

    Special Edition Sunglasses and Prescription Frames Support Cancer Foundation founded by Lance Armstrong.

  • A Show of Hands for Burnquist at X Games


    Posted about 4 years ago by Danny Evans

    Skateboarder Bob Burnquist will be sporting his Oakley gloves when he competes for more titles at The Summer X Games in Los Angeles starting July 29.

  • Brickyard and The Rollin’ O, Reunited


    Posted about 4 years ago by Brian Carlin

    Oakley’s very own Juan Pablo Montoya started the Brickyard 400 in front of the whole pack and held on for 86 of the 160-lap event, but in the end, it was Jaime McMurray who snagged the checkered flag.

  • Oakley Provides Invited Media Exclusive Access To 2010 Tour de France

    The Corner Before  Château

    Posted about 4 years ago by Matt Murray

    Once again Oakley provided what many called their best trip ever. From the entertaining bus rides to riding brand new Cervelo’s on the Stage 18 course to a VIP Suite at the finish line on the Champs-Elysee to a private dinner party in le Louvre garden.

  • Oakley Pro Junior San Sebastian


    Posted about 4 years ago by Denise Steiner

    Spontaneously Oakley was asked to be the 2010 main sponsor of the Donostia Pro Junior in Spain’s San Sebastian! What a great chance – and challenge for the Rolling O crew to bring out the best for both local Oakley crew and surf enthusiasts!

  • Shot In The Face


    Posted about 4 years ago by Danny Evans

    Sgt. Tim Arthur credits his Oakley M Frame® sunglasses for minimizing the impact of a bullet that struck his left cheek while on patrol in Iraq

  • Rolling O Dealer Event in Hamburg


    Posted about 4 years ago by Franz Greiter

    On Midsummer eve, 21st June 2010, we invited “Rosi” as well as all our Oakley customers from Northern Germany to spend the longest day of the year with us together in Hamburg.

  • Oakley Costa Rica


    Posted about 4 years ago by Brian Lopes

    June 3rd was the launch of Oakley in Costa Rica where I was asked by my good friend, and Oakley’s new marketing person for Costa Rica – Ernesto Fonseca, to make the trip in support of Oakley’s re-launch in Costa Rica as an athlete ambassador for the sport of mountain biking.

  • Footwear Testing In Nor Cal with Mark Shelp

    Boulder climbing

    Posted about 4 years ago by Mark Shelp

    Legitimate Footwear Testing in Diverse Terrain

  • Rolling O at the British Open

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    Posted about 4 years ago by Gary McQuaid

    It was a busy week at the Open Championship in St. Andrews, Oakley’s Rolling O Lab was positioned prominently on the Range for the week to cater to the players and caddies optical requirements.

  • Foose Turns New Oakley Footwear Loose


    Posted about 4 years ago by Danny Evans

    Legendary car designer Chip Foose visited Oakley in Foothill Ranch last week to unveil his latest project.

  • Rollin’ O Bids Farewell to Rosenblatt

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    Posted about 4 years ago by Brian Carlin

    The CWS first hit Rosenblatt in 1950 and has been the proving grounds for up and coming Major League superstars ever since. But next years CWS will have a whole new look and feel.

  • Gran Premi Aperol de Catalunya

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    Posted about 4 years ago by Denise Steiner

    The Spanish sun warmly welcomed the Rolling O Lab when meeting up with our Spanish sales force in Barcelona. The weather forecast for the upcoming MotoGP race weekend from 2nd – 4th July 2010 at the circuit of Catalunya was more than positive and we were excited to witness another thrilling race of Oakley heroes Jorge Lorenzo, Nicky Hayden and Casey Stoner.

  • Oakley Learn To Ride (Surf Edition)

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    Posted about 4 years ago by Jeremy McCassy

    On June 25th Oakley athletes Bruce Irons, Tommy Whitaker and Karina Petroni were on-site at Doheney State Beach for Oakley’s annual Learn To Ride Program.