Articles by Date

July 2008

  • It's The Law


    Posted about 6 years ago by Newbear Lesniewski

    July 1, 2008 brought a new choice to the driving game: to talk, or not to talk?

  • Oakley and Major League Baseball®, Another Great Combination

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    Posted about 6 years ago by Adam Racioppi

    On July 26th and 27th, Oakley was invited to team up with Major League Baseball’s Hall of Fame in Cooperstown, NY. This year’s induction honored Rich Gossage, known to most as “Goose”. Goose, the only player to be inducted this year, drew quite the crowd.

  • Rolling O Hits AVP in Long Beach


    Posted about 6 years ago by Megan Pura

    Over the weekend the Rolling Lab made a stop at the AVP in Long Beach, CA. Hundreds of fans as well as about 30 beach volleyball professionals were educated on the power of HDO by touring the lab.

  • SNEAK PEEK: Gretchen Bleiler Collection


    Posted about 6 years ago by Newbear Lesniewski

    Predictably, we wanted more. Style. Attitude. Function. More – across the board – that couldn’t simply be explained by conventional mechanisms of cause. The effect? The Gretchen Bleiler Signature Series Collection.

  • Oakley Adds Two Riders to MTB Hall of Fame


    Posted about 6 years ago by Tess Weaver, Photos: Bill Freeman

    Oakley’s Brian Lopes and Steve Blick will be inducted into the Mountain Bike Hall of Fame during a ceremony at Interbike 2008 at the Sand’s Expo and Convention Center in Las Vegas, Nevada on Wednesday, September 24th.

  • Oakley Sponsors Unique Charity Climb


    Posted about 6 years ago by MARCIA C. SMITH, OC Register

    Oakley is supplying the climbing and hiking gear to Bonner Paddock, who has decided to do something that no person with cerebral palsy probably has ever done. Last winter, he began training to climb Mount Kilimanjaro. His goal is to raise $250,000 to help launch the United Cerebral Palsy OC’s Early Childhood Learning Center.

  • Oakley's Rolling O Lab Visits Mount Hood


    Posted about 6 years ago by Tess Weaver

    Oakley’s new Rolling O Lab truck spread Oakley cheer and education to hundreds of young snowboarders and skiers while parked at the base of Mount Hood, Oregon the second week of June.

  • Schleck Leads Tour de France

    Frank Hautacam

    Posted about 6 years ago by Kiko Gracia

    Oakley’s Frank Schleck of Luxembourg seized the overall lead in the Tour de France on Sunday, drawing on his strength in the mountains and getting an assist from his brother as the three-week race headed into the Italian Alps.

  • X Games 14 Preview


    Posted about 6 years ago by Tess Weaver

  • Rolling O Lab III Rallies Through U.S Mountain Bike Championships

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    Posted about 6 years ago by James Smat

    The second stop for Oakley’s newest Rolling O Lab went down last weekend at Mount Snow in Vermont as the world’s best riders came through to challenge this year’s trails.

  • Nicky Hayden Media Event


    Posted about 6 years ago by Matt Murray

    Laguna Seca Raceway is home to the MotoGP Red Bull US Grand Prix, stop number eleven on the tour…

  • Oakley's Shaun White, Gretchen Bleiler Win ESPYS


    Posted about 6 years ago by Tess Weaver

  • Retro Spectacle

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    Posted about 6 years ago by Rhett Taylor

    BLENDS, one of Oakley’s new core boutique accounts in Downtown LA, was the setting for the Retro Spectacle on Thursday, July 10th.

  • Oakley Visits Never Never Land


    Posted about 6 years ago by Tess Weaver, Photos: Zach Hooper

    If everyone spent a week of their summer at Mt. Hood, the world really would be a better place. After a day of shredding a perfect park, skating with your heroes, swimming in glacial melt and sleeping in a cabin in the woods, you can’t help but love life. And so, in the name of world peace and global happiness, Oakley sent a crew to High Cascade Snowboard Camp last week, where Gretchen Bleiler and Nicolas Mueller were hosting Signature Session 3.

  • MLB All-Star Week In The Bronx


    Posted about 6 years ago by Matt Murray

    Oakley’s third Rolling O Lab truck was officially deployed for its maiden voyage early last week from Foothill Ranch Headquarters…

  • High on Life


    Posted about 6 years ago by Tess Weaver, Photos: Zach Hooper

    Chris Martin, the grand prize Snowboard winner from the Oakley Rider Search contest, just returned home to Colorado from a week at High Cascade Snowboard Camp on Mt. Hood.

  • Moto GP, Round 10, Sachsenring Germany


    Posted about 6 years ago by

    MotoGP World Champion Casey Stoner continued his spectacular return to form with victory at the Alice Motorrad Grand Prix Deutschland, his third win in as many races. The Ducati rider braved the wet conditions of the Sachsenring circuit and appeared equally adept to the task as he had been in the dry practice sessions, a sign that will have his title rivals preoccupied for the second half of the season.

  • Cloitre Claims Second Consecutive Buondi Pro Junior


    Posted about 6 years ago by Tess Weaver

  • Marino Vanhoenackers Sets Personal Best at Ironman Austria


    Posted about 6 years ago by Tess Weaver

    Marino Vanhoenacker (Oakley) set a personal best and broke the course record in Klagenfurt and Ironman Austria and blew away a competitive field …



    Posted about 6 years ago by

    Just a month before he represents the United States in the 2008 Olympic Games, 18-year-old Taylor Phinney (Boulder, Colo.) earned a junior world championship in the 3,000-meter individual pursuit on Saturday as part of his final preparation for the Games. Meanwhile, joining Phinney on the medal stand was American Colleen Hayduk (Kutztown, Pa.), who earned a bronze medal in the scratch race.


    eod course map

    Posted about 6 years ago by

    The tranquil, English countryside will play host to Red Bull Empire of Dirt, the world’s first BMX Dirt Slopestyle contest. The event is the brainchild of Oakley UK’s head-to-toe rider Kye Forte and Oakley has jumped at the opportunity to sponsor this amazing event for the second year running.

  • War-Torn Iraq Puts Marines To The Test


    Posted about 6 years ago by Newbear Lesniewski

    Just stitch the damn thing up already!

  • DOD Chop Saw Construction Doesn't Slice M Frame


    Posted about 6 years ago by Newbear Lesniewski

    When construction tools go terribly wrong.

  • Foul Ball: 40 MPH Doesn't Fill Canteen


    Posted about 6 years ago by Newbear Lesniewski

    From “Merry Christmas” to the emergency room.

  • Oakley Rider Search Announces Grand Prize Winners


    Posted about 6 years ago by Tess Weaver

  • Amanda Beard Qualifies for Olympics


    Posted about 6 years ago by

    Before a thunderous crowd of 13,247 red, white and blue-clad spectators, Oakley’s Amanda Beard, 26, completed another unlikely comeback to finish second in the 200-meter breaststroke and qualify for her fourth consecutive U.S. Olympic team.



    Posted about 6 years ago by

    On Friday, July 11, the iconic Santa Monica Pier will be sporting a new addition, as a massive quarterpipe ramp will be constructed directly on the pier. The one-of-a-kind structure will aid freestyle motocross star Ronnie Renner in the latest Red Bull Experiment, in which he will attempt to establish the Guinness World Record for highest air ever attained on a motorcycle on a quarterpipe.

  • Oakley Athletes Nominated For ESPYs


    Posted about 6 years ago by Chris Hotell

    It’s that time of year for ESPN to honor the best moments, teams and athletes from the year in sports. Time to recognize those athletes who have made an impact and taken their game to the next level. An ESPY nomination speaks volumes to an athlete’s impact on their respective sport, so it comes as no surprise that eight Oakley athletes made the cut.

  • Kira Sheppard Signature Surf Camp


    Posted about 6 years ago by Kira Sheppard

    Florida scores summertime mini swell and it couldn’t have come at a better time!!! Thirty-two impressive and energetic young surf girls joined myself, Kira Sheppard and fellow surf girl friends in our first ever Kira Signature Surf Camp presented by Oakley and Ron Jon Surf Shop.

  • 7th Annual Dirty South


    Posted about 6 years ago by Matt Murray

    There is nothing quite like the south, or excuse me the Dirty South, with amazing hospitality provided by Jason Aronson…

  • Oakley Women's Golf Two for Two


    Posted about 6 years ago by Megan Pura

    South Korean teen golf sensation Inbee Park claimed the 63rd annual US open this last weekend in Edina, Minnesota, making her the youngest player to ever win the event.

  • NSSA National Championships


    Posted about 6 years ago by

    Nat Young’s cool under pressure: It’s not that rad to need an 8 to beat Granger Larsen in the Open Mens final, especially when you already got a 9. That’s because Granger is gnarly. He’s been the man to beat all contest and he’s posted two 8.5’s. But when Nat Young took off on a set, with a few minutes remaining, he went into a succession of backhand hacks that earned him a come from behind win in the most prestigious amateur contest in the country.

  • Julian Wilson Wins ASP Grade-4 Nike 6.0 Pier Pressure pres. by Jack's


    Posted about 6 years ago by

    Julian Wilson (Coolum, AUS) proved to be the form surfer of the day, claiming victory at ASP Grade-4 Nike 6.0 Pier Pressure pres. by Jack’s Surfboards, in improved two-to-three foot (1 metre) peaky conditions over Stuart Kennedy (Lennox Head AUS), Chris Salisbury (Newport, AUS) and Andrew Doheny (Newport Beach, CA).

  • Wing First Woman to Land 720 in Comp


    Posted about 6 years ago by Matty Swanson, Sports Marketing Manager

    In 2007 Amber was the first female wake boarder to land a 720. A trick only one other female rider has accomplished since then. Fast forward a year later to the harsh desert conditions and 115 degree temperatures at Firebird Lake in Phoenix, Arizona. Amber Wing makes history again, and lands the 1st ever 720 by a female wake boarder in competition.

  • Dishin' Dirt


    Posted about 6 years ago by Oakley Alternative Marketing

    Oakley and Suzuki Get Celebs Dirty