Articles by Date

May 2009

  • PWT Stop 1 - Day 2: Fort Worth, TX

    Keith Lyman Is A Pimp

    Posted over 5 years ago by Matty Swanson

    Oakley’s international riders dominate at the Pro Wakeboard Tour’s 1st stop in Fort Worth, Texas. Saturdays qualifying round was action packed and the Rolling O Lab was busy all day with media and Oakley fans learning more about HD Polarized lenses. The worlds best are trying to qualify for the Top 40 and an invite to the remaining 4 events and a chance for the King and Queen of Wake titles.

  • The Rolling O Lab A.M.G. Tour

    Back the Blue

    Posted over 5 years ago by Adam Racioppi

    The Rolling O Lab A.M.G. retail tour or Alabama, Mississippi, and Georgia tour started out great, on a beautiful day right across the street from the beach.

  • Sunglasses at Night: Vegas

    Oakley Vegas 1

    Posted over 5 years ago by Rhett Taylor; Photos by Jeffrey Derr

    Oakley and the Art Institute of Las Vegas got together for the second leg of the Sunglasses at Night Art Tour.

  • Sneak Peek: C100 Artist Series Oakley Jupiter


    Posted over 5 years ago by Newbear Lesniewski

    Start young. Set the bar high. Design.

  • "Beyond Limits" World Premiere


    Posted over 5 years ago by Juliana Williams

    Last Saturday, Oakley opened its headquarters to the public for the world premiere of a documentary that defies the realm of possibility. Through an incredible story of determination, “Beyond Limits” challenges the audience to disregard conventional limits to pursue one’s loftiest dreams.

  • Caught Inside With Roxy Louw

    Picture 1

    Posted over 5 years ago by FUEL TV

    Roxy Louw may be a model for Oakley, but don’t discredit her surfing skills. The South African babe has been hitting the water since she was a kid and once rescued some guys who got caught too far out in the waves. Help us Roxy we’re drowning…

  • Terminator Salvation


    Posted over 5 years ago by Rick Zacharias

    Terminator Salvation debuts.

  • Commit™ - Women's Sport Performance Sunglass Debuts


    Posted over 5 years ago by Newbear Lesniewski

    By reinventing everything the world knows about comfort, fit and style – with the kind of bold beauty that celebrates the power and grace of the female form – Commit™ leaves nothing to chance.

  • Sunglasses at Night: Seattle


    Posted over 5 years ago by Tess Weaver; Photos by Jeffrey Derr

    Oakley’s first annual Sunglasses at Night tour kicked off at the Art Institute of Seattle on Wednesday night, where an eclectic group of students, artists and art lovers gathered in the spirit of creative design, friendly competition and grassroots collaboration.

  • Game Seven Madness Oakley Style!


    Posted over 5 years ago by Matt Murray

    When you think of Oakley, hockey may not be the first sport that comes to mind, but think again. With over 100 players in the NHL wearing Oakley hockey shields, the brands presence on the ice has been second to none. Then throw in the fact that Oakley is known for it’s superior protection and vision and you have a winning story to tell any Oakley consumer / fan.

  • Gretchen Bleiler Brings Her Collection to NYC


    Posted over 5 years ago by

    Oakley’s Gretchen Bleiler is in New York this week, showing off her new Oakley collection to magazines like Vogue…

  • Rolling O Visits Southern California College of Optometry


    Posted over 5 years ago by Chanel Masek

    This past weekend Oakley’s Rolling O made some noise as they instructed over 150 of the schools Doctors of Optometry, Optometric interns and professional support staff.

  • Rolling O Lab Meets Up With Hibbetts Sporting Goods

    hibbetts pics 2

    Posted over 5 years ago by James Smat

    As spring sports get underway around the country, the managers from Hibbetts Sporting Goods locations across the south are invited to Birmingham, AL to get a preview of all the upcoming gear. While most vendors were simply setting up booths at the convention center, Chris Nelson thought it would be a good idea to call in the heavy artillery for support.

  • The Rolling O Lab Hits the Maritimes


    Posted over 5 years ago by Jamie Lamb

    A rare alignment of planets and schedules had the largest of their rolling labs stopping for coffee at St. Stephen. Two murdered-out Freightliners soon hit the Trans-Canada; one pulling the O lab-a trailer full of eyewear testing equipment, and the other pulling the O lounge, which was complete with beaucoup flat-screens, a mad system and of course, a keg.

  • 2009 Carolina Pro/Am

    Pinehurst No. 6

    Posted over 5 years ago by Matt Murray

    It’s that time of year again, the first Oakley Pro/Am for 2009 kicked off in rare form at the Pinehurst No. 6 under perfect skies for over a hundred smiling golfers. The forecast had called for thundershowers throughout the day, but the weather would hold off for Ty Stout and company.

  • Pinehurst Night of Fun


    Posted over 5 years ago by Matt Murray

    To mix things up this year, Ty Stout and Rob Bankoski put together an Endless O Lab Tour stop for the non-golfers the night before the Carolina Pro/Am. There are many great accounts in the greater Pinehurst area of North Carolina that love the brand and were eager to learn more about HDO.