Articles by Date

March 2009

  • New MLB Team Sunglasses Arrive


    Posted over 5 years ago by Newbear Lesniewski

    Gear up for Opening Day!

  • Final Day of Oakley Media Week

    Tawnya, Jay and Larry Toasting at Oakley O Store Shopping Spree

    Posted over 5 years ago by Matt Murray

    The final day for global media to mingle with Oakley staff, athletes and learn about HDO started on the west side of the city at the Javits Center. For the past three years Oakley has utilized the Rolling O Labs to further educate buyers and consumers at the number one eyewear trade show in North America – Vision East.

  • San Diego Padres & Seattle Mariners


    Posted over 5 years ago by Bryan Shelton

    The final stop of the Rolling O Lab – West crew’s tour of the Arizona Cactus League was at the Peoria Sports Complex, home to the San Diego Padres and Seattle Mariners. With some last minute negotiations and persuasion we were able to get the rig moved from a parking lot location to a prime stadium location along the third base vendor area. This is where every fan comes as they enter the stadium and where almost every hot dog and beer is sold during the game.

  • Oakley Shows Off Fall 09


    Posted over 5 years ago by Matt Murray

    Wednesday was a big day for Oakley Media Week with the kicking off the day. In the afternoon, top media began their tours in the Men’s and Women’s showrooms which displayed the hottest new gear for Fall ‘09. The day came to a close with the much anticipated Fashion Runway show. All of NYC’s finest were out to see the latest from Oakley. Attendees ranged from fashion trendsetters such as Paper Magazine to core athletic books like ESPN, The Magazine.

  • A 5K Run In Central Park


    Posted over 5 years ago by Matt Murray

    To jump-start the day off right, Oakley had all the invited media meet in the lobby for a shuttle to Central Park. Upon arrival, Sports Marketing Manager Greg Welch welcomed everyone to a wonderful morning in the park and introduced Oakley’s Uniquely Campaign Athlete, Lolo Jones. Lolo is having another great year in the 110 m hurdles and was nice enough to lead the stretches for all the runners.

  • Oakley Kicks Off Global Media Week


    Posted over 5 years ago by Matt Murray

    Each year at this time Oakley pulls together from all our offices to welcome global media to showcase our up coming product lines, provide education, discuss our methods and do a little bit of partying. This year “Global Media Week” is taking place in the Lower East Side (LES) of Manhattan, NY.

  • Oakley Field Testing Hits the Dirt


    Posted over 5 years ago by Tess Weaver

    Last weekend Oakley put its newest mountain bike apparel and accessories to the test as a team of field testers explored the singletrack and slick rock around Zion National Park in southern Utah.

  • Oakley Visits The Royals & Rangers


    Posted over 5 years ago by Matt Murray

    Surprise Stadium is the home field for the KC Royals and Texas Rangers in Arizona, and is quite the facility. The Rolling O Lab was able to park inside the ballpark along the right field foul line, a premier spot to say the least.

  • 2009 Bass Pro Spring Fishing Classic


    Posted over 5 years ago by Sean Abeyta

    Every year Bass Pro Shops holds their 2009 Spring Fishing Classic and Oakley was in the spot light this year as one of their major vendors at the Rancho Cucamonga, CA location.

  • Angels Spring Training


    Posted over 5 years ago by Bryan Shelton

    The Rolling O Lab – West rig headed to Arizona for Spring Training with the Cactus League, first stop: the home of the Los Angeles Angels of Anaheim at Tempe’s Diablo Stadium.

  • Sneak Peek: Jawbone Sunglasses


    Posted over 5 years ago by Newbear Lesniewski

    Innovative performance combines the clarity of High Definition Optics® and our industry-leading impact protection. But you know that already.

  • Rolling O Visits Waterville Valley

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    Posted over 5 years ago by Micah Murray

    The East coast regional lab showed up to Waterville Valley Ski and Snowboard Resort in the granite state of New Hampshire February 12-14th.

  • Sneak Peek: Caia Koopman Artist Series Ravishing


    Posted over 5 years ago by Newbear Lesniewski

    Nature. Dreams. Politics. Life. She’s made a career out of being inspired.

  • Oakley MLB Spring Training Tour Hits Jupiter, FL


    Posted over 5 years ago by Matt Murray

    The final stop for the Oakley / MLB Spring Training Tour in Florida was in Jupiter for the Red Sox vs. Cardinals game. Oakley once again activated well around the facility with the location of the Rolling O Lab being in the main lot, along with on-site sales of the MLB eyewear line, and Kyle Donahue of Oakley’s Rolling O Lab Crew throwing out the first pitch.

  • Detroit Tigers Spring Training Tour Stop

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    Posted over 5 years ago by Matt Murray

    One of the most colorful MLB Flak Jacket’s has to be the Detroit Tigers orange frames with blue socks and icons. These glasses pop on the players when they are wearing them on the field, check out the photos.

  • Oakley's 2nd Annual Fly Fishing Media Trip - Yucatan Expedition 2009

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    Posted over 5 years ago by Brianne DeWeese

    This past week, an exuberant crew of 22 media, retail accounts and Oakley representatives headed south to the waters of Ascension Bay outside of Cancun, Mexico – a veritable fly fishing mecca. Trepidation about Mexico travel be damned – this group was on a mission to catch some serious fish and to experience Oakley’s eyewear in the process. Nothing was stopping us!

  • Win A Trip For Two To COVERGIRL Snow Angels Invitational


    Posted over 5 years ago by Oakley

    Trip Includes Airfare, Lodging, Lift Tickets, Clothing, a Snowboard Set Up & CoverGirl Make-up

  • Oakley Visits The Defending World Series Champs


    Posted over 5 years ago by Matt Murray

    Not far from Tampa, FL and the Yankees stellar stadium is the home of 2008 World Series Champion Philadelphia Phillies beautiful facility in Clearwater.

  • Wake Team at Orlando N3L Store

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    Posted over 5 years ago by

    On Saturday March 7, 2009, The Oakley wake team including Aaron Rathy, Danny Hampson, George Daniels, Keith Lyman and Nicola Butler were on hand at the new N3L store at the Mall at Millenia.

  • Oakley Visits 26-Time World Champs


    Posted over 5 years ago by Matt Murray

    The New York Yankees, love them or hate them, they draw quite the following of fans and what better audience for the Rolling O Lab to be in front of for Spring Training in Tampa, FL? Fresh off a very successful trip on the Florida east coast with the Washington Nationals in Melbourne, the Rolling O Lab cruised into the Raymond James parking lot across the street from George M. Steinbrenner Field.

  • Oakley MLB Tour Hits Nationals Facility


    Posted over 5 years ago by Matt Murray

    The Oakley MLB Spring Training Tour started cranking at the end of February at the NY Mets facility to rave reviews. Everyone from superstar pitcher Johan Santana to owner of the Mets wanted to hang out with the Rolling O Lab crew. Things continued rolling in Viera, FL at the Washington Nationals facility against those same NY Mets.